On March 5, the Whisky Guild announced that George Dickel Tennessee Whisky was launching a new reality series on Hulu, Raising the Bar, in partner ship with Thom Beers, the acclaimed producer of the hugely famous “Deadliest Catch” and “Storage Wars”. This original reality series offers an inside look at expert craftsmen as they tackle the challenge of building hand-made bars capable of pouring a shot of George Dickel Tennessee Whisky in eight hours or less. We all know that George Dickel is ‘hand made the hard way’, and these bars are too!
The competition: During the 2012 American Royal World Series of BBQ, six teams of builders were tasked with building a bar from scratch in 8 hours or less. Now, these guys are woodworkers, ironworkers, computer geeks, artists, and the like. Some pretty cool, creative, innovative thinkers. They went crazy, welding over 4,000 washers together, another bar used bowling ball mechanics and whisky barrels as bar stools, another used a computer guided robot, and still another uses a HOT ROD, yes, a Hot Rod, as a bar! To really put these guys to task, their bars, after being “Hand made the hard way”, must then be able to pour a full shot of George Dickel Tennessee Whisky. They are then judged on craftsmanship, originality, design and innovation.
This is where YOU come in. “Me?” you say. Yes, YOU, my fellow whisky lovers!
Time to get creative everyone… Here’s your chance to win a really cool, and totally unique piece of the show. YOU get to influence how one of these kick-ass bars is crafted, by making suggestions on how to take that bar to the next level – Raising the Bar (that’s the name of the show, remember?!). And if your idea is selected, they create it and you win it! The Whisky Guild and our legions – that means YOU, loyal readers – have been selected to participate in Raising the Bar’s Influencer Program. We will be going head-to-head with 11 other Influencers who are trying to win their own piece of the show. They will be submitting ideas as well. Only 1 idea will win. We will be judged by the Raising the Bar participants themselves, and Master of Whisky, Gerry Graham.
Our ideas will be judged on the following criteria:
- Originality and creativity. Give us ideas that are completely out of the box and unique.
- Representative of true American craftsmanship.
- We want ideas that are flat out awesome! These are items that you would want at your own bar to show off to your friends!
Here’s an example: If one of your ideas was to replace the traditional shot glasses in the videos with specialty glasses hand-crafted from redwood, you could win those redwood shot glasses. Just remember – like George Dickel Whisky, these bars were Handmade the Hard Way, so let that sense of craftsmanship be your guide!
So why the competition? What’s with “Hand Made the Hard Way” anyway? Let me explain. “Hand Made the Hard Way” refers to George Dickel’s 25 employees personally overseeing every aspect of its production, every step of the distillation process. Only 25 employees who painstakingly create this spirit. Get it? We are celebrating authenticity, hard work, craftsmanship, and pride in one’s work.
So, that said, time to get crazy. Get stupid. Get innovative. Get out of your box.
Our Bar to influence is featured in Episode 6 – Team Hot Rod. Check it out on HULU.
What you need to do:
- Watch the episode.
- Think about what you would do to make the bar even better – take it to the next level – RAISE THE BAR – Remember, think “Handmade the Hard Way”.
- Send me your ideas. Inbox Whisky Guild on Facebook or email Jessica@whiskyguild.com by April 15. Send me a detailed description of your idea and your contact info so I can easily reach you if you win!
Now, Get to it!